Stacker 2 Energy Shots are for the Young and the Old

Stacker 2 was developed by NVE Pharmaceuticals about 15 years ago. At first, the products were designed for bodybuilders that wanted extra energy for work outs as well as acquire a lean cut look before competitive shows. The bodybuilders liked the products so much, they started recommending Stacker 2 to their friends and family members for weight control. (Data provided by http://www.stacker2.com/)

Stacker 2 is now known as "the world's strongest fat burner" and is very popular nation wide. Stacker 2 also produces energy products such as the Xtra Energy Shots and the new 6 Hour Power Energy Shot.

In the past, the brand has used body builders and other "actual consumers" of the product on their television ads to promote the product. However, more recently, Stacker 2 is using reality television celebrities in commercials that mirror their television shows. The two commercials that I have seen lately and think are a great way to relate to different audiences are the Pawn Stars Xtra Energy Shots and the Jersey Shore: Italy 6 Hour Power Energy Shots. These commercials for Stacker 2 are an excellent way for a brand to reach out to different audiences by connecting with them through relative celebrities/popular TV show stars. It just shows that a brand doesn't have to stick to one message when advertising a particular product that can be for a wide variety of people.

Pawn Stars is a show on The History Channel that take the viewers inside the colorful world of the pawn business. At the Gold & Silver Pawn Shop on the outskirts of Las Vegas, three generations of the Harrison family -grandfather Richard, son Rick, and grandson Corey - jointly run the family business. The viewers of this show are more of an older demographic that are interested in history. (Although, I admit, I really do like watching this show!)

Jersey Shore is an American reality show on MTV that follows the lives of 8 housemates. Season 4 is the current season on air now, which was filmed in Italy. The housemates are: JWoww, Snooki (Nichole), Deena, Sammi, Mike (The Situation), Pauly D, Vinny, and Ronnie. The show first aired in 2009, when 8 strangers were invited to line in a house together located at the Jersey Shore. The show was such a hit, that it was signed on for a second season, filmed during the winter in Miami, Florida, and the third season back at the Jersey Shore. The audience of this show are definitely a younger generation, probably young teenagers to people in their early 30's, who enjoy "trashy reality TV". (I myself have been a faithful viewer of this show since season one.)