Guerilla Marketing is defined as: the use of unconventional marketing intended to pull maximum results from minimal resources. Below are some examples of Guerilla marketing. The first photo is one that I took, while I was at a stoplight in downtown Colorado Springs, CO. The large image of a man bicyclist really caught my attention, however, I am not sure what it represented or what brand/company it was advertising for. So, even though it was interesting and different, if it does not clearly state the brand/company responsible for the advertisement, it is nothing more than a interesting visual.
The next two photos are Guerilla marketing tactics that major brands used to attract audience members. Kit Kat is a globally known brand of candy that does not necessarily need to spread awareness, but it is only beneficial to the company for them to put out advertisements that remind customers of how delicious the Kit Kat is. The Apple iPod is also an universally popular brand/product. This Guerilla marketing strategy probably isn't aiming at trying to sell the products initially, it is just trying to put the brand everywhere and put it at the front of people's minds. Which is exactly where "you", the brand, wants to be in comparison to all of your competitors. This ad is colorful, interesting, and is very memorable, which are all excellent factors when it comes to a good and effective advertisement. The last photo is also very fascinating, but one drawback to this ad is that it will only make sense to someone passing by if they are familiar with the brand "Mr. Clean" and the character for that brand. Although the message of the ad is clear, Mr. Clean makes things whiter, the message could be lost if people aren't already aware of the brand.
Overall, Guerilla marketing is an awesome way to be creative with advertising ideas and surprise audience members and grab their attention. By doing all of these things, you are sure to push the audience members closer to the ultimate goal, purchasing your product!
