For some people, besides the big 'turkey day" meal, the most exciting part about Thanksgiving time is... BLACK FRIDAY! The Friday that follows Thanksgiving is the biggest shopping day of the entire year. Many big retailers mark down products for the special day, and even have special hours, open at 4am or even at midnight!
The advertisements that I automatically think about when Thanksgiving week approaches are the Target commercials, featuring the "Christmas Champ". This middle aged lady is Crazy about the 2-day sale at Target that starts on Black Friday at 4am. She prepares for the big event for weeks, by physically training (in red stilettos and a red and white jump suit), practicing wrapping presents, and scoping out the store ahead of time. You can even follow her on Twitter for exclusive tips for preparing for Black Friday! @ChristmasChamp
This character is a mix of comedy and relativity. Many people can relate to this character because they know that the "stereotypical" Black Friday shopper is just as crazy as the Target Christmas Champ. Target does a great job at consistently bringing back this character and creating new ads each year. I believe that this holiday campaign definitely sets Target above other competitor retail stores during the holiday season.
Below is one of the television ads that debuted this year for Target's Black Friday 2-day sale.
