"Adorn Her, Like A Queen", "Bound By Passion",
"Love, Sweet Love", "Pour On The Glamour".
The quotes/tag lines above match up with the pictures (in order) that Tacori has used with their print and online advertising. Tacori produces fashion jewelry, engagement rings, and wedding bands. Tacori jewelry is handcrafted in California and has been around for more than four decades. According to the designer, Tacori designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisite jewelry.
Although Tacori is a very high end and exclusive brand, it sure does an excellent job with its advertisements. The ads are very creative and stand out against the rest in the jewelry world. The advertising strategy that is used by Tacori is one that considers the competitiveness of the jewelry world and uses catchy tag lines and very vivid and simple props with their jewelry to accompany the tag lines. Tacori also uses close up shots/pictures of the jewelry to show off every detail of the stunning and artistic jewelry. (Data received from the official brand website: http://www.tacori.com/)
