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| Red Bull Car |
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| City Bus Wrap |
Transit Ads are very hard to miss. They definitely stand out in the hustle-and-bustle of the city streets. Transit advertising is great for local attractions such as zoos, museums, and stores. It is also a good strategy for major, nationally recognized brands such as Mentos and RedBull (as shown in the photos above). The "Red Bull car" picture is one that I took myself. I was just driving on I-25 in Colorado Springs, CO, and this cute mini car grabbed my attention. I thought it was a great advertising idea! Besides using bus wraps and specially decorated cars, taxis are also a favorable transit ad avenue. Taxis can use small billboards located on the rear or top of the taxis themselves. Major brands, local shows or attraction, or even simple messages can be displayed. For example, I saw a taxi in Colorado Springs recently with an advertisement for people to actually use taxis. On the rear 'billboard" the message read: "DUI= $7,000 TAXI= $12". I thought it was a great and simple way to convince people that taking a taxi after drinking is obviously the better choice than risking driving and getting a DUI.
One down side to Transit Advertisements is that they are big investments and are quite costly. One big positive to transit ads is that they expose the brand's message, logo, or idea to a great amount of people and is an ad that is visible 24 hours a day for as long as the ad is running. So, if the brand's advertising campaign has a big budget and wants to make a big statement, transit ads are a good eye-catcher.
