This Advertisement reads: "We put the Rock in Rockies!" by Shane Co. While I was at a Rockies game recently, this ad stood out to me. There are tons of brands that place ads within the Coors Field stands, but this one seemed very clever. Shane Co. is a local jewelry store who specializes in fine diamonds.
Shane Co. is showing their support for a local sports team, which usually goes over great with the "die hard" fans as well as the occasional game attendees. It is great that Shane Co. can send a very clear and strong message with one sentence and no graphics at all. Creative phrases such as this one are an excellent strategy for advertisers to follow, if only it can be done well and pulled off! :)
Advertising with any major sports organization is an excellent way to get your brand's message out to millions of people. As I was looking more into the advertising opportunities at Coors Field, I found that there are multiple ways a brand can choose to connect their advertising with Coors Field/ The Rockies. There are Print, Signage, Media, In-Stadium Promotions, In-Game Entertainment, Retail Promotions, and Online Opportunities. To find out more about advertising at Coors Field, visit this link: http://colorado.rockies.mlb.com/col/sponsorship/index.jsp
Stacker 2 was developed by NVE Pharmaceuticals about 15 years ago. At first, the products were designed for bodybuilders that wanted extra energy for work outs as well as acquire a lean cut look before competitive shows. The bodybuilders liked the products so much, they started recommending Stacker 2 to their friends and family members for weight control. (Data provided by http://www.stacker2.com/)
Stacker 2 is now known as "the world's strongest fat burner" and is very popular nation wide. Stacker 2 also produces energy products such as the Xtra Energy Shots and the new 6 Hour Power Energy Shot.
In the past, the brand has used body builders and other "actual consumers" of the product on their television ads to promote the product. However, more recently, Stacker 2 is using reality television celebrities in commercials that mirror their television shows. The two commercials that I have seen lately and think are a great way to relate to different audiences are the Pawn Stars Xtra Energy Shots and the Jersey Shore: Italy 6 Hour Power Energy Shots. These commercials for Stacker 2 are an excellent way for a brand to reach out to different audiences by connecting with them through relative celebrities/popular TV show stars. It just shows that a brand doesn't have to stick to one message when advertising a particular product that can be for a wide variety of people.
Pawn Stars is a show on The History Channel that take the viewers inside the colorful world of the pawn business. At the Gold & Silver Pawn Shop on the outskirts of Las Vegas, three generations of the Harrison family -grandfather Richard, son Rick, and grandson Corey - jointly run the family business. The viewers of this show are more of an older demographic that are interested in history. (Although, I admit, I really do like watching this show!)
Jersey Shore is an American reality show on MTV that follows the lives of 8 housemates. Season 4 is the current season on air now, which was filmed in Italy. The housemates are: JWoww, Snooki (Nichole), Deena, Sammi, Mike (The Situation), Pauly D, Vinny, and Ronnie. The show first aired in 2009, when 8 strangers were invited to line in a house together located at the Jersey Shore. The show was such a hit, that it was signed on for a second season, filmed during the winter in Miami, Florida, and the third season back at the Jersey Shore. The audience of this show are definitely a younger generation, probably young teenagers to people in their early 30's, who enjoy "trashy reality TV". (I myself have been a faithful viewer of this show since season one.)
I think that it is getting hard for brands to create advertisements that stand out among the hundreds that are put out each day. Sure there are plenty of unique commercials, but one brand that has recently stepped up their game in television commercials is Kia. About a year ago, in 2010, Kia introduced the Soul model. This model is a compact car that is a "box"-like shape. Soon after the Soul was released in the U.S., Kia launched a series of commercials as part of their "A new way to roll" campaign. These ads were created by the ad agency David&Goliath. (To learn more about this ad agency, visit their website: http://www.dng.com/)
One version of the commercial features hamsters on stationary hamster wheels on city streets, that are then passed up by "cooler" hamsters riding in the Kia Soul. Another version of the commercial features the "cooler" hamsters dancing and driving around in the Soul, passing by other hamsters who are riding around in toasters and washing machines. The tag line in this commercial is that you can either get with this (the cool Kia Soul) or you can get with that (the lame toasters or washing machines). The commercials ended up being awarded "Automotive Ad of the Year" at the Nielsen Automotive Advertising Awards in 2010.
Below are examples of the first Kia Soul commercials:
This or That Kia Soul hamster commercial
Black Sheep Kia Soul hamster commercial
After about two model years, 2010 and 2011, of the Kia Soul have been out on the market, the brand decided to step up their game for the promotion of the 2012 year model of the Soul. On August 28th, during the MTV Video Music Awards, which is a highly tuned into television event, Kia premiered a new version of the Soul hamster commercial. This version featured the "cool" hamsters driving the Soul, interrupting a battle scene in a alien/robot video game. The hamsters step out of the Soul and being dancing to a current popular hip-hop song; Party Rock Anthem by LMFAO. The hamsters' cool style quickly spreads to all of the robots, as they too begin dancing to the song.
Below is the newest Kia Soul commercial
Kia Soul- Hamsters: LMFAO Party Rock Anthem commercial
I believe that Kia has definitely done a great job with being unique and connecting with their target audience. By using catchy music/current popular music, and different yet recognizable characters: the hamsters, the commercials are very memorable, which really become the mascots for the Soul brand. The idea behind the commercials is that the Kia Soul is different, trendy, and cool, which I think is a good fit for the car because it isn't like other traditional compact cars. I also think that it is great that Kia came out with a different spin on television commercials, because they aren't a brand that typically comes out with unique commercials.
